Apply for a loan or credit card

Imprint has powered hundreds of thousands of applications for financial products across retail, grocery, and travel programs. You can embed the Imprint application directly into your website or mobile app to give your customers an experience that looks and feels like your brand – while Imprint still owns the technical, regulatory, and compliance effort to host and maintain the application. Imprint provides three Application SDKs (Web, iOS, and Android) to make setup as simple as possible. To enable an Imprint application on your website or mobile app, you need to complete the following three steps:

Create a new customer session - make a server-side request to start the application
Render the Imprint application - install Imprint SDK and display the application
Handle the application result - graceful exit from the application to your site or app

Step 1: Create a new customer session

Once the customer clicks “Apply” on your site or app, you will start by creating a new customer session with Imprint. In this request, you can share transaction and account history data (if available) to provide Imprint with more context regarding the customer and augment their application data. This request starts a customer-specific, time-limited session and responds with a Client Secret, which you will need to display the Imprint application experience in the next step. The Client Secret is a piece of secret data, do not log it.

{
  "partner_customer_id": "CUST_03476998",
  "transaction_amount": 34000,
  "transaction_currency": "USD",
  "customer_history": {
    "email": "customer@example.com",
    "phone": "+14155552671",
    "first_name": "John",
    "last_name": "Doe",
    "preferred_language": "en",
    "address": {
      "street_line1": "123 Main St",
      "street_line2": "Apt 4B",
      "city": "San Francisco",
      "state": "CA",
      "postal_code": "94105",
      "country": "USA"
    },
    "account_tenure": 13,
    "ltv_amount": 34000,
    "ltv_currency": "USD",
    "loyalty_tier": "GOLD",
    "account_created_at": "2025-02-13T19:08:07.000Z",
    "transaction_count": 100
  },
  "metadata": {
    "store_number": "123"
  }
}

{
  "id": "2EE24580-B97B-4949-A65C-929CCB9B9B8D",
  "client_secret": "QzMyNzg4QzgtNEUwOS00QkU4LThDMjEtMkU5OUQ3QzkwRDhGCg==",
  "expires_at": "2025-02-13T19:08:07.000Z",
  "metadata": {
    "store_number": "123"
  }
}

Step 2: Render the Imprint application experience

Please see the SDK reference for detailed instructions regarding how to launch Imprint on your website and iOS and Android mobile apps. In short, use the Client Secret returned above to initiate a client-side request and render the Imprint application experience. Most customers will complete an Imprint application in under two minutes. Information is pre-filled as much as possible from both data you have (optionally) provided above and other Imprint sources. Additionally, the Imprint team will help tailor the application experience to your brand (colors, logos, copy, etc.) and enable/disable program-specific features like card art selection.

Step 3: Handle the application result

The Imprint SDK will always share an application result. There are three possible results:

Result	Description	Recommended Customer Experience
`OFFER_ACCEPTED`	Application has been approved and the credit offer accepted. New member!	Hide acquisition placements, show member placements, enable member benefits
`REJECTED`	Application has been rejected by Imprint	Hide acquisition marketing (e.g. next 90 days)
`IN_PROGRESS`	Application has been exited, not completed	Continue to show
`ERROR`	Invalid request parameters (e.g., invalid token)	Continue to show acquisition marketing. The error will indicate whether it’s retryable.

Applying in store

For programs that acquire members at a physical location, Imprint hosts a store-associate page. An associate opens the page on a store device, enters the details your program collects (e.g. store number, employee ID), and then either texts or emails the customer a link to the application, or hands the device to the customer to apply on the spot. The page is served by Imprint at a per-product URL: Sandbox:

https://apply.sbx.imprint.co/{merchant_key}/store

Production:

https://apply.imprint.co/{merchant_key}/store

Replace {merchant_key} with your assigned merchant key (provided by Imprint during onboarding).

Imprint must enable the in-store page for your product before the URL will work. It is off by default and, until enabled, the URL will not render the store page. Which fields the associate collects, whether “continue on this device” is offered, and any landing page the link points to are all part of that configuration — they are not set by you at request time.

If you want an in-store experience, raise it with your Imprint team as part of your program’s requirements. Please tell us: the store details you need captured on each application (and their formats), whether associates should be able to hand the device to the customer, and how you plan to distribute the URL to stores. Imprint will confirm support, configure the product, and share the URL for each environment.

After application

For new members, card details are immediately available in the customer’s Imprint account. You can also make requests to the Imprint API to retrieve card details (i.e. Retrieve Payment Method or List Customer’s Payment Methods) - but you will need to verify PCI compliance with the Imprint team to see the full card number, card verification code (CVV), and expiration date. Rejected applicants may apply again immediately (e.g. correcting typo) and as many times as they would like - but credit profiles are unlikely to change quickly, so we recommend temporarily hiding acquisition marketing (e.g. for the next 90 days).

Please see the Web, iOS, and Android pages in the SDK reference for further implementation detail

Getting Started

Applications

Cards

Transactions

Rewards

Account Linking

Webhook Event Notifications

API Keys

Sandbox Testing

SDK Reference

Apply for a loan or credit card

Step 1: Create a new customer session

Step 2: Render the Imprint application experience

Step 3: Handle the application result

Applying in store

After application

​Step 1: Create a new customer session

​Step 2: Render the Imprint application experience

​Step 3: Handle the application result

​Applying in store

​After application

Step 1: Create a new customer session

Step 2: Render the Imprint application experience

Step 3: Handle the application result

Applying in store

After application